In an exciting move for both home fitness enthusiasts and tech-savvy shoppers, SPLAN’s premium Model Y Smart Fitness Mirror is now available for purchase on B&Q’s online store, diy.com, signalling a dramatic shift in how cutting-edge fitness technology is reaching everyday consumers.
This isn’t just another product launch. It’s a watershed moment in retail innovation — one where traditional retailers are becoming early adopters of smart home tech that was once confined to specialist fitness boutiques and direct-to-consumer platforms.
Why the Model Y Matters
The Model Y isn’t your average piece of gym equipment. It’s a sophisticated smart fitness mirror that blends professional-grade resistance training with a sleek, space-saving design and interactive digital experience, perfect for the modern home. With touchscreen control, digitally generated weight up to 100 kg, guided workout content and dynamic training modes, it’s engineered to serve both serious trainers and everyday users alike. SPlan
Whether mounted on the wall or set up free-standing with optional accessories, Model Y seamlessly integrates into living spaces and lifestyle routines, bringing the gym to you. SPlan
B&Q Online: A New Frontier for Fitness Tech
That Model Y is now listed alongside home gym gear on B&Q’s fitness page marks a remarkable milestone. While B&Q has long been known as a destination for tools, DIY and home improvement, its expanding catalog now includes connected fitness technology, a testament to how high-performance smart products are going mainstream. B&Q
This early adoption by a major UK retailer underscores a broader trend in 2026: retailers moving quickly to embrace lifestyle tech as more consumers demand sophisticated at-home solutions. Gone are the days when premium fitness tech was only available through niche channels. Retailers like B&Q are recognising that smart fitness mirrors and devices like the Model Y, are no longer niche curiosities, but must-have home tech.
What This Means for the Fitness Market in 2026
Industry analysts highlight that smart mirrors and connected fitness systems are among the fastest-growing segments in home workout tech. As technology continues to evolve, from intuitive interfaces to AI-enhanced training feedback, more consumers are choosing intelligent, integrated fitness solutions that fit their lifestyle and space. WellnessPulse
2026 is shaping up to be a breakout year where home tech, health trends and mainstream retail collide. Retailers who lead rather than follow this trend stand to benefit from:
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Increased consumer demand for premium smart fitness products.
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Cross-category purchase opportunities — combining home improvement with lifestyle tech.
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Brand positioning as innovation-friendly retail destinations, appealing to early adopters and mainstream buyers alike.
For SPLAN, this partnership with B&Q not only expands reach but underlines the brand’s role as a trailblazer in the smart fitness mirror category — bringing luxury, performance and convenience right into living rooms and home gyms across the UK.
